Something about this study doesn't feel right, though perhaps it's the article itself that seems to sidestep the study's points on people who eat red meat also beings ones who eat less fruits and grains, as well as who smoke and exercise less.
http://www.fox59.com/news/nationworld/la-he-red-meat-20120313,0,4478254.story
The study itself: http://archinte.ama-assn.org/cgi/content/full/archinternmed.2011.2287
Could it be that there's more to the lifestyle choices made than to the blame being on processed and unprocessed red meat? I think so. Our bodies are made to be omnivores, and that does include red meat. No, I wouldn't advocate a Double Whopper or a Baconater ever, but there have to be point of moderation with red meat that won't have a noticeable effect on people's mortality.